Finding The Next Big Thing in Social Media

Finding The Next Big Thing in Social Media

How do you differentiate between the major social media platforms these days?

Especially when you consider they do nearly the same things, in nearly the same ways, with nearly the same features.

In an article for Wired last week, author Arielle Pardes makes the case that we really can’t differentiate between them because they have each done such a phenomenal job of copying the others best features that they have all now become nearly identical.

“Companies are always eyeing their competitors to see what works; that’s just market research. But copycatting on social media has led to platforms that look suspiciously similar, with fewer things that set them apart. It’s harder to know what any given platform is for when they all do the same thing. Which major platform has a news feed, disappearing posts, private messaging, and a live broadcasting feature? That would be … all of them.”

From “All the Social Media Giants Are Becoming the Same”

I could not agree more.

In fact, I’m willing to go a step further and say, without equivocation, that this current crop of social networks has already signed its own death warrant; the writing is now firmly etched on the wall.

Why? Because people hate the “same.” They may trick you into thinking they like the “same” because they are quick to hop on fads, and follow trends without thinking. But beneath the surface, when you get down to what really drives each of us, it’s the search for something “new” and “different.”

As of this writing Facebook, LinkedIn, Twitter, Instagram, even TikTok are really just working hard to offer their users all the same features they can get anywhere else. They are actually spending money to make their platforms function more like their competitor’s platform.

It’s quite an interesting thing to watch, actually. While once Silicon Valley prided itself on innovation, these social media behemoths are now showing their age by embracing only what’s been done before instead of inventing the next big thing.

Personally, while I’m content with the current state of social media platforms, I’m much more excited by what the future might bring. I’m looking forward to the platforms that find new ways for us to share and communicate, and perhaps this time around find a way to prevent the proliferation of trolls.

Write a Comment